Instagram is extending its shoppable tags feature to Stories starting this week.
The shoppable tags will now also be visible in Stories. Once you tap on them, you will be redirected to more details on pricing and availability of the product, TechCrunch reported.
Instagram says 300 million people are using its Stories platform every day.
In other news, Instagram is reportedly set to roll out its long-form video format on June 20. The company is hosting a special event this month where it is expected to unveil the new hub. Instagram’s long-form video hub is said to allow creators to upload 4K resolution full-screen videos longer than the current 60-second limit. These videos will also allow for monetisation.
Instagram is set to allow creators to upload 4K, full-screen, vertically oriented videos that are much longer than the 60-second limit that is currently available. These videos are expected to be available from a centralised hub that features curated sections of popular videos as well as an option to continue watching clips one has already begun watching. The social media giant has begun meeting with social media stars and content houses to formulate launch partners for the event.
Instagram will allow creators to add a link that can be visited by swiping up on a video in order to drive traffic to their other social networks, websites or e-commerce stores. Although Instagram has not yet finalised this feature, they plan to let content creators earn money off their long-format videos. This could happen through ads at the beginning of the video or during the video. This would allow creators to potentially earn a share of the revenue.
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