With Milan at her feet, designer Miuccia Prada unveiled her fluorescent and urban chic fall-winter collection on Thursday, in a high rise building towering over Italy’s fashion capital.
Prada, who is also co-chief executive of the eponymous luxury group, used Milan Fashion Week to continue her exploration of different facets of femininity, with designs that stood out with their bold colours and stark lines.
Clad in fluorescent pink, orange and green, Prada models danced on a shiny black floor to the rhythm of Blondie. Neon light installations of monkeys, dinosaurs, bananas and aliens playfully displayed outside the building could be seen from the floor to ceiling windows.
Prada hosted the show in the “Torre” building, a modern tower which will be the latest addition to the group’s “Fondazione Prada” art foundation project. The existing Fondazione buildings, once a gin distillery, were turned in the early 1990s into a space dedicated to contemporary art and culture.
“I wanted to have a little revenge on the artwork, occupying the space of the Fondazione with fashion,” Prada told reporters at the end of her show. The new building will officially open during Milan’s design week, held annually in April, and will be used as an exhibition space.